Best Shopping Deals for Black

Best online deals Thanksgiving

Online shoppingIf you're looking to get the most bang for your buck online this holiday, it'll require some unconventional thinking.

While Cyber Monday is often touted as the best day to browse the Web for discounts, new research from Adobe found that in reality, Thanksgiving is the best day for online deals, offering consumers an average discount of 24 percent.

John Lamb | Digital Vision | Getty Images

It's followed by Black Friday as the second best day for deals, and then the Monday before Thanksgiving. Cyber Monday ranked fourth, offering an average discount of 20 percent.

"Retailers got really scrunched last year, " said Tamara Gaffney, Adobe Digital Index's principal analyst.

Read MorePrice wars: Amazon vs. Wal-Mart vs...

That's because there were six fewer days before Thanksgiving and Christmas, causing retailers to proactively slash their prices to grab ahold of shoppers' wallets earlier in the season. Although companies will gain an extra shopping day this year because of the calendar shift, a similarly early push is already taking shape, with retailers including Amazon and Wal-Mart kicking off Black Friday specials over Halloween weekend.

Although many consumers criticize the Christmas creep—in particular, retailers' plans to open even earlier on Thanksgiving Day—the strategy appears to be working. According to a study by Accenture, 45 percent of consumers said they will shop that day this year, up from 38 percent in 2013.

While mobile is a key driver behind this trend, according to IBM, it's not only restricted to online. A forecast released by ShopperTrak last month predicted that for the first time since 2005, Black Friday will no longer be the biggest day for store visits and sales. Instead, as Thanksgiving continues to steal share from Friday, it will be overtaken by the Saturday before Christmas, known as Super Saturday, on those two metrics.

Read MoreWho needs Black Friday? Retail cutting prices now

"Retailers are anxious to get to the wallet before the money is gone, " ShopperTrak founder Bill Martin said.

For her part, Gaffney said she's a proponent of Cyber Monday shifting to the Monday before Thanksgiving, or possibly earlier. For one, this would help retailers avoid logistical nightmares caused by last-minute shoppers; for another, it would help them compete with international companies that are increasingly targeting U.S. shoppers, such as Alibaba's promotions for China's Single's Day holiday on Nov. 11.

"That's actually possibly going to move these promotional activities even earlier, " Gaffney said.

Read MoreSears joins stores opening at 6 pm Thanksgiving Day

All of this is not to say that Black Friday and Cyber Monday are no longer relevant. According to Adobe, Cyber Monday's online sales are expected to hit a record high of $2.6 billion this year, while Black Friday's online sales could rise to $2.48 billion. Both days drastically surpass that of Thanksgiving, which is expected to ring in a record $1.35 billion online.

From a consumer perspective, there are also certain purchases that are better suited for Cyber Monday. According to DealNews, clothing, shoes and beauty items are all cheaper that day than on Thanksgiving or Black Friday.

Share this article

Related Posts

Xbox One Thanksgiving deals
Xbox One Thanksgiving deals
Thanksgiving deals Target
Thanksgiving deals Target
Walmart online deals
Walmart online deals

Latest Posts
Target Commercial Black Friday
Target Commercial…
The Crazy Target Lady…
Best Computer deals on Black Friday
Best Computer…
The Best Black Friday…
Target iPad mini Black Friday
Target iPad mini…
Present cards and credits…
Black Friday gaming Computer
Black Friday…
XFX Ghost R7 265 ($125):…
Portable DVD Player Black Friday
Portable DVD…
The $98 television a television…
diy birthday cards
diy birthday cards
Modern technologies give us a chance...
Featured posts
  • Xbox One Thanksgiving deals
  • Thanksgiving deals Target
  • Walmart online deals
  • Black Friday tablets deals online
  • How to get Black Friday deals online?
  • PlayStation 4 Black Friday deals online
  • Can you get Black Friday deals online?
  • Can you Purchase Black Friday deals online?
  • Costco Black Friday Deals
Copyright © 2017 l All rights reserved.