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The 2013 Find&Save Black Friday searching study delved into the mind of an Ebony Friday consumer, including what drives all of them, exactly how, whenever and exactly why they go shopping, and their particular strategies for locating the most readily useful discounts. The conclusions had been released these days in a press release and they are available for review in the full stats report.

Within the survey analysis, we found some interesting differences when considering two several types of Ebony Friday buyers — and we also known as all of them: the “Night Owls” – Ebony Friday consumers leaving their house before 5:00 was, and “Early Birds” – Black Friday consumers leaving their residence after 5:00 in the morning.

The infographic below highlights a number of the key data things, eg:

  • The Night Owl buyers will likely get a majority of their getaway shopping completed – 63 percent usually full more than half of their shopping on Black Friday, in comparison to 42 percent on the list of Early Bird buyers making after 5 are.
  • Overall, 53 percent of this evening Owls and 38 percent of Early Birds stated they “love it” when asked how they believed about Black Friday product sales starting in the beginning Thursday evening and expanding through Sunday.
  • About 75 % of evening Owls tend to be searching for electronics, compared to 60 per cent associated with the Early Bird buyers.
  • While both sets of consumers are mainly thinking about finding much, 40 percent of the evening Owls said they take pleasure in the competitors, vs. 24 per cent associated with Early Bird shoppers.


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