Big Lots is increasing its

Big Lots Black Friday hours

Buyers get a hop on Ebony Friday on Thursday, Thanksgiving

Shoppers pour into Toys "R" Us in Mentor on Thanksgiving 2013, after shops opened their particular doors at 5 p.m. the Thursday before Ebony Friday. Regardless of the competitors among merchants to offer the most attractive deals, 50 per cent of customers polled by LoyaltyOne say expanding shopping hours on Thanksgiving is a terrible concept. Another 33 percent of retailer, particularly younger buyers, believe it's outstanding day to look. (Thomas Ondrey, Plain Dealer file)

The customer views offer a window in to the possibility that all-day getaway shopping on Thanksgiving Day will end up a reality" - LoyaltyOne study

CLEVELAND, Ohio - for the irresistible deals being dangled by stores this Thanksgiving, 50 per cent of Americans believe buying all day long on Thanksgiving is a terrible idea, according to study from LoyaltyOne. Another 33 % of consumers believe being available throughout the day on Thanksgiving is a terrific idea, additionally the remaining 17 percent tend to be undecided.

Purchase signs hang through the aisles in the Target shop in North Olmsted on Black Friday 2013. Lisa DeJong, Plain Dealer file

50 percent of Millennials (centuries 18-24) and 48 percent of customers centuries 25 to 34 think Thanksgiving is a great time to look, in comparison to their moms and dads and elders.

Just 16 % of those 55 and older just like the notion of stores becoming available all day on Thanksgiving.

The LoyaltyOne study also found that 37 % of males just like the concept of shops keeping open right through the day on Thanksgiving, versus only 29 percent of women.

"the customer views supply a screen to the chance that all-day holiday shopping on Thanksgiving Day can be possible, " LoyaltyOne said in a written statement. LoyaltyOne, based in Toronto with a U.S. workplace in Cincinnati, designs and functions customer-relationship programs and services for Fortune 1000 companies. It polled 1, 001 consumers across the country last month.

"Savvy merchants put the consumer during the center of all of the their particular decisions, " stated Fred Thompson, LoyaltyOne retail rehearse leader, in identical statement. Regardless of if shops ring-up product sales on Thanksgiving, "retailers could risk upsetting their particular many faithful customers which regularly shop their particular stores year-round. Retailers should determine whom their utmost customers are and respond with Thanksgiving and Black Friday product sales strategies properly."

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