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Saks Fifth Black Friday


True confessions – Everyone loves shopping. I favor good deals and I hate crowds. Put another way We, like several of you, are home back at my comfortable couch, nevertheless full from Thanksgiving dinner, buying online during Black Friday. Are you aware that last year on-line shopping during Black Friday had been up 24% from Black Friday this season?

One of my favorite stores is Saks Fifth Avenue so when I heard that Saks.com makes use of Alfresco as part of their content as a site strategy, I had to know much more. I recently talked with Aaron Heath, Principle Application Developer from Saks.com, about their particular using Alfresco and had been thrilled to hear how Alfresco’s web services ensures whenever that smooth, luxurious, light red cashmere sweater offers out (I contemplated over it a long time!) another similarly soft light pink sweater is created offered on-line.

Because you can know, Alfresco is talking about content as a service since the beginning. The theory is straightforward – create and shop content in a single central area and employ web content services to push this content off to numerous various stations such as for instance mobile phones. The Alfresco system becomes the content hub for most company applications.

This is often how Saks.com is utilizing Alfresco – to quickly submit advertising and marketing associated papers to its e commerce site and push content to its cellular web site and apps. With Alfresco’s web content solutions, Saks.com can instantly offer Alfresco content in several places in a number of platforms. For example, the Saks marketing staff can update campaigns on its internet site within a few minutes of an item offering out. Before, their marketing group needed to do that straight within their eCommerce computer software, which took hours to upgrade into the site. Now making use of Alfresco it only takes two minutes to serve up brand-new content to Saks.com, which can be specially crucial that you the merchandising and marketing teams during the very busy getaway shopping period.



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