Black Friday online Walmart

Whilst the country is definately not seeing the development of an extra retail product sales bonanza, consumers could possibly be forgiven on Wednesday for thinking it had been Christmas in July.

Two retail titans — Amazon and Walmart — is certainly going mouse to mouse on July 15 in offering “Black Friday”-like on the web discounts on countless things.

And, as in any good fight, both sides tend to be claiming their sale is exceptional.

Walmart jumped in to the fray on Monday when it tried to take some of Amazon’s thunder.

The huge Arkansas-based discounter revealed it will, for thirty days beginning yesterday, reduced to $35 (from $50) its minimum purchase at no cost delivery and would add so-called “atomic deals” — quick term-discounts — to its regular cost rollback method.

Neither organization revealed which products could be contained in the product sales. Walmart did pick out electronics, toys and infant product — plus took a snarky swipe at Amazon for “charging $100 to have usage of a sale.”

But Walmart is years behind Amazon in its e-commerce strategy, leading some analysts to question why it's picking this fight.

“Walmart isn't going to have effect on Amazon, because Amazon is focusing on its Prime consumers whom pay a fee while having an incentive to look with-it, ” stated Edward Jones analyst Brian Yarbrough.