
Black Friday sales numbers
Shannon Stapleton | Reuters
A shopper has his receipt checked before leaving a Best Buy store in Westbury, New York.
The statistics told a different story and showed Black Friday was actually a great weekend. Channel Advisors Topeka said online sales are actually up 23 percent year over year from Thanksgiving Day through Cyber Monday.
Amazon is even up an average of 32 percent, without including Cyber Monday figures.
That doesn't sound as terrible as initially thought by the so-called experts, right?
For those who are still skeptical of the figures, Comscore—a leading internet technology company that provides digital analytics—stated that e-commerce spending rose 32 percent on Thanksgiving Day, to $1.01 billion and had a 26 percent gain to $1.5 billion on Black Friday.
Cramer understands that most thought the bricks-and-mortar companies would do much better, especially considering the decline in oil prices. However, when you go back and read the commentary from companies like Macy's and Wal-Mart, they were not nearly as optimistic, though their stocks were on fire anyways. Perhaps the reality of statistics is beginning to set in for these companies?
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"The most important takeaway, though, is not that online flopped too. It's that Black Friday in the mall is no longer as important, and online sales are more important than ever, " Cramer added.
The "Mad Money" host is willing to bet that there is actually a really nice increase in consumer spending when the analysts take a look back further down the road. To Cramer, that means we should be trusting the statistics and online pros like Channel Advisor and Comscore, not an outdated analysis from the Retail Federation.