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Are you currently looking to sleep in after a big Thanksgiving meal, but concerned about missing out on deals?

No need.

© Jonathan Alcorn / Reuters / REUTERS

New research discovers that several of the discounts available for Ebony Friday are no better than what was offered final yuletide season, if not weekly or two earlier.

A research introduced Tuesday morning by NerdWallet discovers that a number of the discounts on offer for Ebony Friday are not any much better than what was offered last yuletide season, as well as per week or two earlier.

"merchants keep providing the same type of deals on Black Friday that customers could have gotten for the same cost a year ago, " said Matthew Ong, senior retail analyst for NerdWallet.

The research examined 27 Ebony Friday adverts and discovered that 25 merchants listed similar products for the same rates as they did in 2013. That is not necessarily an issue for something such as the KitchenAid Artisan stay Mixer, which Kohl's offers at $299.99 plus 10% down after a $50 rebate, as in 2013. Mixer design has not yet altered a lot in past times 12 months.

However for technology products, newness matters. Office Depot, for instance, is offering the Brother Digital colors wi-fi Printer for $349.97, the same offer it offered in 2013, even though the technology within the printer is a-year old.

"Although consumers might anticipate advances in printer technology which will make older designs cheaper, Office Depot will not be attempting to sell this printer for cheaper this year, " the report said.

A spokeswoman for workplace Depot stated she had been unable to confirm those rates details and included that "printer technology does not change as fast as that a tablet or laptop computer. Office Depot and OfficeMax attempt to offer our clients the most effective services and products from leading producers at a realistic price."

Great deals

Some Ebony Friday discounts are superb deals, Ong said. "But stores know door-busters will get individuals in shops, and they are relying upon consumers when they are in stores to simply grab things and place them inside their carts."

Sometimes, stores make Black Friday deals look better by evaluating all of them to a producer's suggested retail price, while they usually offer a price reduction from that price. NerdWallet unearthed that Sears offers the Samsung 55-inch 1080p 120Hz Smart LED HDTV at $599.99, which they equate to record cost of $1, 199.99. But Sears was selling that exact same TV for $807.49 briefly before Black Friday, the researchers found.

"individuals are looking for the major discounts, " Ong said, but it is sensible to check on prices on an organization's web site ahead of the promotions take effect to see in the event that discounts are all they seem to be.

Even more women than males seem to have gotten the message about Black Friday. NerdWallet found 81 percent of men stated they typically shop on Thanksgiving night or Ebony Friday, compared to 74 per cent of females. And 16 percent of males be prepared to spend 10 hours or more waiting in line, shopping in a shop, or shopping on the internet on days past, weighed against 10% of females.

"Ebony Friday is actually at its core about low priced electronics, " Ong stated. Young men will be the biggest consumers of electronic devices, and "we know many people on Ebony Friday tend to be purchasing things for themselves."

Ong suggests consumers begin paying attention now towards prices of items on the vacation shopping listings. Deals may emerge when from now until the end of this vacation shopping period, he said.

Product sales were lackluster on the weekend after Thanksgiving 2013, partly because some shoppers were out snapping up bargains before the holiday.



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