Thanksgiving Amazon sales
The crowning fame of Amazon’s only dropped post-Thanksgiving press missive — trumpeting evidently accelerating getaway product sales — could be the decreased any real metrics.
“We’re excited that an incredible number of clients would be opening new Amazon products this yuletide season. This has been the greatest vacation shopping season for Amazon products, and we’re energized by the 12 months over 12 months growth for all of our item groups, ” stated Dave Limp, Senior vice-president, Amazon Devices.
Comprehensive credit to Amazon’s devices SVP for sounding therefore stimulated. Thing is though, according to typical, there are not any real figures into the news release. Almost ideal you get is “millions of customers”. Which of course informs us zero. Nada. Zilch.
And/or “hundreds of thousands” of Kindles Amazon statements were purchased across week-end. Albeit the e-reader was released waaaaay back in 2007, and it is into its 7th gen iteration nowadays. Making sure that’s ‘hundreds of thousands’ across scores of models, perhaps sold brand-new or even also being recounted as clocked up used product sales via Amazon’s market. We could but speculate.
Certain, Amazon may have collectively offered even more hardware than it did last year, given it’s addressing define all a unique dimension variables and not informing united states what they are.
It may need had its “best ever shopping week-end” — specially as that expression doesn’t really have a fixed meaning both.
But with no knowledge of how many products it winkled into customers’ hands in 2014 — possibly at slashing discounts, since it wound up applying to obvious stock of the Firephone flop — then we really can’t draw any solid conclusions towards overall performance of Amazon hardware in 2015.
And therefore’s exactly how Amazon likes it.
6x or 3x a not known amount is not a statement really worth making. It'sn’t also a statement. It’s an obfuscation.
Nevertheless, crafting any occasion energy pr release without including any real metrics is an impressive, year over 12 months performance in as well as it self.
We’ve requested Amazon if it offers any real sales figures it can prefer to share and we’ll update this post with any reaction. But i mightn’t hold your air.