It is the time to Check Black

Black Friday sales online now


The advertisement, alongside the mention of the sexual attack, shows a woman suggestively posed from the waistline up, together with her eyes sealed.

SuperGurl in addition published an Ebony Friday advertisement Thursday evening on Facebook because of the tag, “Don’t Say never ever, ” which can be still on their page as of this writing, despite feedback asking them to eliminate the advertising.

Twitter people had been outraged at both adverts, with one commenter publishing, “Rape is certainly not an appropriate synonym to ‘shop today’ especially when your marketplace is young women and tweens. You Ought To Be ashamed of your self.”

On Twitter, another individual writes, “This #blackfriday advertisement from supergurl is downright disgusting. #rapeusnow??? Unforgiveable”.

On Monday, the brand responded to the backlash in a Facebook post. Along side a photo simply saying “With Apologies” on a black back ground, Creative Director Jordus Lim apologized the ad.

“I am composing this expressing our sincerest apologies regarding our insensitive action in addition to chosen word – rape during our ‘Black Friday’ sale, ” he writes. “We never indicate because of it is offensive to anybody, and I also extend my sincerest apology for the lack of a far better word.”

RELATED VIDEO CLIP: Type Paths: It’s Ebony Friday! Shop These Celeb-Loved Styles

Then he continues the culprit his visual fashion designer for generating the ad, calling the application of the word ‘rape’ “an honest mistake.”

“As the director of this company, i've neglected to review my Graphic Designer’s work before approving the image become exhibited on our web site, ” Lim says. “we hereby acknowledge that individuals are making a blunder, and that our caption doesn't advocate just the right values into the women community these days.”



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