Black Friday sales on Television
This Friday, countless turkey-stuffed Americans will brave lengthy lines and thick crowds at merchants throughout the country, all with all the hopes of conserving a couple of dollars on vacation gift suggestions and home basics. Sales have huge variations, and differ on a store-by-store basis, but there's one item which is always been a Black Friday basic: the television. HDTVs anchor both Wal-Mart and Best purchase's Ebony Friday adverts, and also apparel shops like Kohl's are providing discounts on flat-panel televisions.
But product sales may be deceiving. Even though it might possible to locate a beneficial television at an attractive price, customers should think before buying a TV on Black Friday.
Wal-Mart's Ebony Friday advertisement. Image supply: Wal-Mart.
Created by who?
You can't assess a television based solely on its brand, but a few manufacturers stand above the rest. Samsung, LG, Sony, Panasonic, and Vizio tend to be home names as well as for good reason: their particular sets are extensively praised, often delivering an excellent image quality or solid value. After that you can find others companies, including Seiki, Insignia, Element, Westinghouse, Philips, and Magnavox (among many more). TVs from these manufacturers is fine for many consumers - they are a lot more than with the capacity of delivering a high-definition image and sound - but high quality is lacking. Outlets that concentrate on reviewing tvs, like CNet and Digital Trends, hardly ever review all of them positively, if they do so anyway.
Regrettably, lots of the TVs supplied on Ebony Friday belong to the second camp. Sears will discount a multitude of units from the lesser-known manufacturers. Wal-Mart is using it one step further, marketing and advertising TVs without disclosing the name brand or model. The front web page of the Black Friday advertising promises 40-inch HDTVs for $149 and 50-inch HDTVs for $269. "companies differ by shop, " the ad declares. Don't expect any such thing noteworthy.
Something is lacking
Even if you discover a television from a brand you recognize, you still should think hard before purchasing it. In an attempt to drum-up base traffic, some retailers have actually partnered with television makers to make unique derivative designs. These tvs are designed entirely for the intended purpose of for sale on Black Friday at prices that seem popular with uninformed buyers. Usually, they truly are considering existing sets, but they are often removed of crucial functions and can even use substandard parts. Unfortunately, it's often difficult to discern derivative models from standard units. Still, there are a few warning signs.
This current year, Best Buy's Black Friday advertisement is anchored by a 60-inch Samsung tv (design UN60JU6390FXZA). At $799.99, it's a tremendous amount, particularly because it's an Ultra HD 4K display (rather than the standard 720p or 1080p). But that cost could be too good to be real - it really is most likely a derivative design.