In stores Black Friday sales

In-Store Retail Product Sales Decline on Ebony Friday Weekend

Updated product sales numbers signal the elongation of holiday shopping period, motion from blockbuster days

CHICAGO – Dec. 1, 2015 ShopperTrak, the leading worldwide provider of consumer behavior insights and location-based analytics, today introduced its updated product sales estimation for brick-and-mortar retail on Ebony Friday weekend, including Nov. 26 – Nov. 29. The four times gathered a projected $20.43 billion overall sales, which will be around 10.4 % decrease versus 2014.

“It’s vital that you view the decline in context. There are many contributing facets, including a lot fewer readily available shop hours on Thanksgiving Day and a later Hanukah that is expected to push sales into December, ” stated Bill Martin, ShopperTrak creator. “Most importantly, the success of the vacation period doesn’t hinge in the overall performance of one day.”

Thanksgiving Day 2015 grossed an estimated $1.76 billion in sales, which will be a 12.5 % decrease versus 2014; Ebony Friday 2015 garnered around $10.21 billion in product sales, which can be around 11.9 % decrease versus 2014.

“Seven out of the top product sales days however remain, and December is expected to be strong, ” included Kevin Kearns, ShopperTrak chief revenue officer. “With that in your mind, we still maintain our 2.4 percent boost in product sales for brick-and-mortar shopping this holiday season.”

About ShopperTrak

ShopperTrak may be the leading international supplier of location-based analytics, offering insights into consumer behavior to boost profitability and effectiveness. Through the use of analytics, ShopperTrak makes it possible for customers to better realize their clients, enhance the shopping knowledge, and fundamentally increase traffic, transformation and deal dimensions.

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