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UPGRADE: See Amazon's mid-day statement at the end of this story for a description of how the website feels its Prime Day has been successful. Original tale starts below:

Amazon Prime Day, establishing your website's 20th birthday, came with much fanfare, but it may seem like nobody's in the feeling to party.

Making bold claims that it would surpass Ebony Friday in scope, the e-commerce monster informed clients they need to literally set their alarms to wake up at nighttime for hot deals just offered to Amazon Prime users.

Prime devotees made wish listings. Throngs of individuals grabbed charge cards to reinstate their once-expired Prime records. (At least there is a free test for Prime beginners.)

There were a few attractive offers like discounted Kindles and Roombas, but mainly there have been unusual deals like 35 % off Velveeta Shells & Cheese, discounted socks and a six-pack of microfiber cleaning cloths for $7.95.

Obviously, most discount hunters—even the absolute most faithful Amazon devotees—were miffed. Experts are phoning it a Web lawn sale, and after staring for too very long at alcohol cozies and a Van Gogh Starry evening key lanyard, you might be hard-pressed to disagree.

Ended up being quite buzz for @amazon #primeday until we knew it absolutely was similar to the garden sale of an 80 year old lady shopping for quick bingo money.

— to$h (@toshpointrowe)

To date, #AmazonPrimeDay is much like a lawn sale - they need to be attempting to clean their warehouses of junk. #NotMuchLikeBlackFriday

— Andrea Karis (@amek33) — Dave Bohnert (@copiedline) — Brad Abraham (@NotBradAbraham)

People are NOT impressed by @amazon 's deals for #PrimeDay ! You seeing anything you fancy? I did see granny panties 15 for $15.. simply sayin'

— Lauren Simonetti (@SimonettiLauren) — Tyrone (@liam_barry_99)

The backlash was quick, and Amazon is continuing to be unsurprisingly mum on its Twitter web page and Twitter. Well, mum about criticism, at least, because Amazon still keeps tweeting a dancing robot GIF in event of Prime Day.

Amazon could likely salvage the day by tossing on solid discounts on big-ticket items, but it is most likely that Amazon execs seem to be seeing #PrimeDay as a big win for subscriber purchase.

MODIFY: An Amazon spokesperson delivered us the following discuss Prime trip to 1:30 p.m. Eastern:

"Prime Day top purchase prices have exceeded 2014 Ebony Friday. Prime members have bought tens of thousands of Fire TV Sticks, 35, 000 Lord for the Rings Blu-Ray units, 28, 000 Rubbermaid sets, and 4, 000 Echos in 15 minutes. The Kate Spade purse was gone in under one minute. The 1.2K of $999 TVs sold out in under 10 minutes and you will find thousands even more deals coming. Brand new deals start every ten full minutes until late tonight."



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