Retail Discounts

Wow – as soon as I saw this infographic from VoucherCloud, a respected UK coupon and discount web site, we knew I'd to share with you it! The infographic is an extensive check retail discounts, voucher strategies, loyalty cards and coupon advertising recommendations for retailers. It offers the profile of a coupon user, tricks and tips for optimizing your campaigns, and a lot of examples from leading stores.

What I appreciate most is it estimate (slightly modified):

Numerous businesses are not able to achieve the benefits of coupons by providing promotions which compromise their earnings, fail to advertise their particular company and de-value their products because regular campaigns operating in fast succession or by offering substantially high cost reductions. Other people neglect to promote their promotions adequately and could merely upload one up-date through social media marketing channels in a bid to advertise their particular marketing, and subsequently their business and expect results.

We’ve seen coupons succeed at attracting brand new visitors to stores, but we’ve also seen high discounts actually devaluing the solutions provided where the customer does not recognize the value associated with products or services they are purchasing. A good discount needs to be thought-out so that it wins new business and keeps business!